ABOUT JINRO

Soju is the spirit of choice in South Korea, and no brand is more popular than JINRO. Launched in 1924, JINRO is the country’s best-selling soju brand — and the world’s top-selling spirit. Some even say JINRO is the cause of Korea’s well-documented, hard-drinking culture. of spirit making artistry and the passion for crafting a spirit from Korea’s finest natural resources: choice grains and spring water.

JINRO Soju is the most-selling spirit brand in the world.

According to International Wine and Spirits Research (IWSR), which annually ranks the world’s largest spirits brands by volume, JINRO is the most popular alcoholic beverage on the planet. It sells more soju than the second- and third-place soju brands combined, and has held the top position since 2002.

JINRO is soju, and so much more.

JINRO is best known for its soju, but it also produces other boozy beverages. JINRO ORIGINAL SOJU is the flagship label produced since 1924. JINRO FRESH SOJU is a slightly lower-ABV version filtered through charcoal made from Korean bamboo. JINRO 24, a 24-percent-ABV version of the spirit, is ideal for mixing in cocktails.

JINRO also has a flavoured soju lineup, including JINRO GRAPEFRUIT SOJU, JINRO GREEN GRAPE SOJU, JINRO PEACH SOJU, JINRO STRAWBERRY SOJU and JINRO PLUM SOJU. It produces a raspberry wine (JINRO Bok Bun Ja), a plum wine (JINRO Mae Hwa Soo), and a rice wine (JINRO Makguli). Another offering is its 3-percent-ABV, peach-flavoured bubbly drink called JINRO TokTok Peach.

JINRO Soju is both social lubricant and staple of South Korean cuisine.

Soju is essential to any South Korean outing, so much so that JINRO’s small, 360-milliliter green bottle is synonymous with the soju category.

“A little green bottle, shot glasses around,” Max Soh, general manager and beverage director of New York’s Oiji, said in a 2015 interview. “When we go out to drink and have fun, soju’s always been there.”

American rappers and K-pop sensations are into JINRO.

South Korean singer of the 2012 monster hit “Gangnam Style,” Psy, became a JINRO Soju spokesperson in 2013. The partnership was aimed at the U.S. market, where celebrities and regulars had taken quite a shine to the satirical star. The song famously became the first video to reach 1 billion views on YouTube. (*source: www.vinepair.com/articles/best-soju-Korean-spirit/)

ABOUT JINRO

JINRO Soju is the most-selling spirit brand in the world.

JINRO is soju, and so much more.

JINRO Soju is both social lubricant and staple of South Korean cuisine.

American rappers and K-pop sensations are into JINRO.

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